Target has a new ad on TV for lingerie. I saw this ad a few nights ago and commented to Simon that I was glad it was past 'family viewing' time because some of the poses are very sexualised.
Today as I was feeding Bethy, I turned on the TV and a movie was just starting. It was an old movie about an escape attempt from a POW camp during WWII. This is a subject I am quite interested in, so I continued to watch and the boys sat down to watch it with me.
I was VERY disappointed when the Target lingerie ad came on during Sunday afternoon family TV viewing time. I hoped the boys would not be paying attention, but I noticed they sat up and watched with interest and some embarrassment as a series of women paraded around in their underwear, a couple with provocative and suggestive poses.
So, I did something I haven't done before. I looked up the Target website and registered a complaint about their ad, and the time it was used in. I don't know if it will do any good, but I am glad I have done something.